Hirepower is an affordable and easy-to-use, yet robust, web-based applicant tracking and recruiting system specifically designed to meet the unique needs of small to medium sized businesses. Hirepower is a product of Chicago-based company, General ASP, Inc. General ASP is best known for their product AppliTrack, the most widely-used applicant tracking and recruiting solution serving the education market. General ASP has been in operation since 1998 and its technologies are used by over 30,000 human resources professionals each year.